This has been around for a while, but I’m still surprised at how few of my peers are using it.
If you have Google Buzz turned on, you’ll notice when you next log into Google Reader that there’s a section for “People You Follow”. In this section, you can share links – or random thoughts, with all the people who are following you, or a select group, and they can share with you.
Those links also show up on your Google Buzz page. I enjoy getting suggestions from people who know and understand me, and what kind of news I like or need. I also like being able to split my audience into targeted groups of people so I can send them updates just on things they would want to know, instead of the whole fire-hose. Accessing Google profiles from within Google Reader has helped me get to know a lot of people better as well.
Surprisingly, lots of people are dismissive of Google’s Social Search. This was understandable when the searches that turned up social results were still at the bottom of the screen. But recently, Google has integrated Social Search results into the main results, and some social signal data is reportedly already part of their algorithm. This alone makes it worth paying attention to, whatever your experience is with social media.
Besides that, there’s a lot you can learn just from the Social Circle Google has discovered for you, which is derived from how you fill out your Google Profile.
For example, if you’re connected to someone with a common name on Twitter, and you can’t figure out which LinkedIn profile belongs to them due to a common name, Google Social Circle can help with that.
You can also spot trends of what sites you’re not on that are becoming hot, or figure out which service your friend is using that has the least noise, and thus, the highest chance of contact. The secondary connections section can also help you find new people to connect to in your favorite social media site.
Is your business seasonal? Does your favorite search term reflect this? Has the term you targeted peaked? Are there other related terms you could attain rising in popularity? You can use Google Insights for Search to research all these things.
4 – Google Correlate
Google Correlate finds search patterns which correspond with real-world trends. This might not seem important at first glance, but one thing I’ve used it for is to help local businesses with regional chains decide what local search project to prioritize. Another is to find keyword sets I wouldn’t have thought of on my own, by typing in phrases to see what other phrases they often appear within searches.
Not yet a Google Labs graduate. Plug in your name and see who Google thinks you should follow after digging into your social graph. I like to use it to find more people who are like my favorite Twitter friends.
Google News Timeline can help you examine the growth of a story, track mentions of your company in the press over time, or see what’s hot in different types of publications. It can even give you a link you can refer back to later, if you want to follow the progress day-to-day.
7 – Google News Near You on Google News for Mobile (On your mobile phone)
This will add a new section to the mobile version of Google News that will tell you what’s going on in your immediate area. Once you browse to the Google News site on your cell phone, and share your location, you will then get a new section called “News Near You”.
That section will give you news according to what’s near your physical location.
Those are just a few of the new or updated tools and resources for search, news and social media that you can find in Google. Keep an eye on the Google Blog and the Google Labs site for more.
About The Author
Tinu Abayomi-Paul is a website promotíon specialist. Get more daily tips on generating traffic from Google. Sign up here today – freetraffictip.com/tv/ – and get video footage that will show you how to find out what Google knows about your site.
According to a new report from the Pew Research Center, Twitter usage has climbed to 13 percent of U.S. adults online – up from 8 percent in November. Usage among people ages 25 to 34 and 55 to 64 has more than doubled since late 2010.
These statistics are impressive but they don’t tell the whole story about recent developments with Twitter and the fact that it is on its way to becoming the Web’s next great search engine. For that, you need to optimize. But first, let’s look at how Twitter is getting closer to its goal of becoming a legitimate powerhouse.
Earlier this year, Twitter acquired TweetDeck, the service that helps users organize information on Twitter and eases the burden of constantly streaming updates. They also recently acquired AdGrok, an advertising platform intended to help Twitter monetize the site. Other recent developments include an embeddable button that allows users to more easily follow their favorite accounts on Twitter, and the ability to share photos on Twitter directly (expect video to follow).
One can argue all day that Twitter is used by a small percent of the population and that the number of accounts is inflated, due to users having several accounts at one time. But what cannot be argued is that the amount of information that flows through Twitter is enough to challenge any other source on the Web. Although it might not be a core of Twitter’s current usage, the new acquisitions point to a new phase in the service’s development – a budding real-time, social search engine. It should now be treated as such. Below, are 10 tips for Twitter optimization to make sure that your business is at the forefront of the Web’s next search boom.
Online advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23-percent increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.
“The consistent and considerable year-over-year growth we’re seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason,” said Randall Rothenberg, President and CEO of the IAB. “As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers.”
Search made up for 46 percent of the ad revenues, followed by display advertising with 24 percent. Sponshorships (3 percent of the share) have grown 88 percent since 2009, and classifieds (10 percent) are up 15 percent.
Google lists the following as “questions that one could use to assess the ‘quality’ of a page or an article”:
The company is careful to note that it’s not disclosing actual ranking signals used in its algorithms, but these questions will help you “step into Google’s mindset.” These questions are things that Google says it asks itself as it writes algorithms.
Williams Receives Certification in Inbound Marketing
Certification Awarded by Inbound Marketing University Training Program
HOUSTON, TX – JUNE 8, 2010 – Inbound Marketing University awards the Inbound Marketing Certification to Larry Williams as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).
This certification acknowledges Williams’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.
Williams joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.
To complete the Inbound Marketing Certification, Williams completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)
The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)
This certification is administered by HubSpot.
InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.
18 Effective Search
Engine Optimization Techniques
By Sue Cooper (c) 2010
Proper Search Engine Optimization, otherwise known as SEO, has quickly become a popular topic of conversation among website owners and entrepreneurs. The difference between having a successful website, and hosting a flop, is often the difference between whether or not you’ve incorporated proper keywords and phrases into your webpages.
Learning proper SEO techniques can seem like a daunting task, especially to those who are not familiar with the concept. The following list offers 18 simple SEO techniques you should keep in mind when developing and marketing your website.
1. Make sure your website is initially designed with your search engine optimization needs in mind. Search engines look for text, not flashy graphics and cool layouts. The trendiest web designs will mean nothing if no one is able to find your site.
2. Every page of your website should have a title tag with text describing either your site or what is on the page. Be sure the text includes SEO-type keywords instead of the name of your website. Unless you’re incredibly popular, no one is going to be looking for you by searching for your name. They’ll most likely search for a product or service and the keywords you use will lead them to your site.
3. Consider canonicalization, or whether or not your website address includes or excludes the www prefix. If you choose to use the www version of your website, make sure the non-www version directs users back to the one you use. Make sure you use your preferred version (http://www.mydomain.com or http://mydomain.com) every time you place a link to your site on the web. Don’t use both!
4. When designing your website, be sure to avoid too many drop-down menus, confusing image maps, and excessive images. If you must use any of these methods, be sure to include plenty of text links for the search engine spiders to find and identify. Without links, the search engines will not pick up your site information.
5. It does not matter what type of website extension you use (ie. .html, .htm. .asp, .php). Search engines do not look at the web extension and it will not have any impact at all on search results or ranking.
6. Every page on your website should include a link to your home page and your sitemap. Make sure every link is the same. Home page links should go directly to your domain (http://www.mydomain.com). Make sure your internal links do not include the additional /index.html or .php text as it is not needed (ie. http://www.mydomain.com/index.html).
7. Are you sharing a server with other websites? If so, you’ll want to conduct a black-list check to make sure you are not sharing a proxy with someone who has been banned by search engines in the past. Being on the same server as a website with a poor reputation may damage yours.
8. You’ll hear the same phrase over and over again: “Content is king”. It is imperative that your website have fresh, unique, and quality content that is updated on a regular basis. Be sure to include your favorite keyword phrase within the body of the content!
9. People are more likely to input a phrase instead of a single word when conducting internet searches. If your business has a physical location, incorporate the name of your city into the text as well. For example, you might use “our Philadelphia location” instead of “our location”. Including your city name will improve the chances of your site being seen in location searches.
10. If the information on your company website doesn’t change regularly, or remains static, you might want to consider starting a blog. Search engine spiders are always looking for fresh content. Use your blog as an advertising tool and link back to your website within each and every post.
11. Write naturally. The worst thing you can do is try to cram a zillion keywords into your article or blog entry, making it messy and difficult to read. Search engines are able to determine whether or not your text is logical and they will ignore content with ridiculously high keyword density.
12. Building links to your website is essential to its success. As a matter of fact, links are like the queen to complement your king’s fresh content. Choose a keyword phrase and network with other websites, asking them to place links on their pages. Don’t hurt your ranking by having non-related websites place haphazard links. While it may seem great to gather 100s of backlinks, you’re better off limiting your links to related websites. Ten relevant links stand a better chance than 100 irrelevant links.
13. Links within your website should be built with keyword phrases as well. Try to avoid using generic anchor text such as, “click here”.
14. Don’t place a list of links on your website. Always place a link within at least two to three lines of related content. The better your description, the more likely it is someone will click on the link.
15. Don’t limit your keyword or phrase to text links. You should also incorporate your keywords into your image alt tag and domain name, whether it is part of the name itself or contained within the description.
16. Try to avoid using frames, Ajax, and Flash as much as possible. None of these functions are keyword or search engine friendly and will hurt your SEO results.
17. Before your website can be found by the search engine spiders, it must be indexed. Search engines such as Google have regular submission forms, but it can take days or weeks for your form to be processed. Having a highly ranked website place a link to your site is a sure-fire way to have your site indexed quickly.
18. No matter what you hear, don’t be overly concerned with the Google PageRank of your website. A website that is properly developed and contains good content can outrank a website with higher PageRank.
About The Author
As an SEO Consultant, Sue provides clients with genuine top ranking strategies that are designed to eliminate wasted time on tweaking to achieve the desired outcomes for search engine optimisation and marketing campaigns.
eVariety Company 1/06 – 12/09
Sales, SEO & SEM/PPC
RSA 8/05 – 12/05
Senior Account Manager
Bridgewater Resources 8/02 – 6/05
Business Sales Development
IntelliMark 11/94 – 6/02 General Manager / Sales
Sales & Recruiting Manager
Management Alliance Group, Inc. 3/94 – 11/94
Bachelor of Arts – Communications – Journalism / Marketing – 1993
Marketing / Optimization
Created online advertising campaigns with Google AdWords to create more traffic using display ads, PPC, website placements and HTML search keywords.
Researched competitor’s products and prices to gain Competitive Intelligence, created feeds using RSS and used Google Base as well as ecommerce websites to publish product information
Wrote content for online advertisements and set up secure customer payment options using PayPal and Google Checkout.
Tracking / Analytics
Created custom Omniture and Google web analytic reports to identify critical success metrics for online marketing campaigns.
Analyzed Detailed Seller Ratings, Store Traffic Reports, Key Performance Indicators, geo-mapping and CPC using Omniture Site Catalyst, Google AdWords and Google Analytics.
Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords, locations, networks and scheduling based on analytic reports and market research.
Software / Applications: Microsoft Office, Google Docs, IIS SEO Toolkit, SEOQuake, Web CEO, Google Chrome SEO, Google Webmaster Tools
Omniture Site Catalyst, Google Analytics, Google AdWords, Google AdSense, Google/DoubleClick AdPlanner, Google Earth, Google Latitude, Google Trends
Google Talk, Google Voice, Google Wave, Abobe PhotoShop, Picasa Web Albums, Blogger, WordPress, Microsoft Visio
Social / Business Networks: Facebook, Google Buzz, LinkedIn, Twitter
eCommerce Sites: Amazon, Auctivia, Bonanzle, eBay, eCrater, Kijiji, ProStores
An experienced professional seeking an opportunity to utilize my skills in IT marketing, sales, SEO/SEM or web analytics to impact and grow a company’s productivity.
eVariety Company 1/06 – 11/09
Sales & Marketing
• Sold hundreds of collectible items worldwide through multiple customized eCommerce “WebStores”, including eBay, ProStores, Amazon, Bonanzle and eCrater.
• Achieved and maintained a 100% positive feedback rating; more than 25% of items were sold and shipped within 10 days of posting.
• Increased profits by adjusting advertising budgets based on detailed web analytics data generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
• Created online advertising campaigns with Google AdWords using display ads, Pay Per Click (PPC) ads, website placements and keyword targeted ads.
• Created promotional links using Java widgets on multiple websites, blogs and social/business networks including Facebook, LinkedIn and Twitter.
• Implemented search engine optimization (SEO) strategies using tools such as SEOQuake and WebCEO to analyze and improve “on and off page SEO Factors” including SERP listings, content quality, meta data, keyword density, site speed, crawling and broken link errors as well as internal and external links.
RSA 8/05 – 12/05
Senior Account Manager
• Marketed technical business services including project, contract and permanent staffing.
• Set business appointments, met with managers and prospects to collect detailed information.
• Researched companies using the Salesforce CRM to collect data and forecast profitability.
Bridgewater Resources 8/02 – 6/05
Business Development Manager
• Drove sales production for a start-up IT staffing division with a $500K /Yr average and a gross profit margin (GPM) exceeding 33%.
• Met with decision makers, made presentations, gathered information on qualified job orders and with recruiters on targeting technical prospects.
• Developed website content and multi-channel e-business marketing material.
• Identified target companies and recruited candidates by attending trade shows, career fairs and multiple business, marketing and technology associations.
• Negotiated company service agreements and provided RFI’s, RFP’s and RFQ’s.
IntelliMark 11/94 – 6/02 General Manager / Sales
• Sold regional B2B IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Managed Houston branch P/L and budget, as well as hired, fired, trained and reviewed employees and set productivity goals.
• Met with decision makers, made presentations, gathered information on qualified sales orders and promoted marketing efforts through cross-channel and viral marketing.
• Managed re-branding campaign, CRM migration project and cost reduction policies.
Sales & Recruiting Manager
• Sold IT services, recruited, hired candidates and managed account executives and recruiters.
• Developed and maintained accounts seeking business professionals and services.
• Created and led an internet strategy team that designed and launched a new company web site that included a new layout and content, job posting, search capability and new marketing material.
• Led in-house training sessions and created training presentations, videos and documentation for sales and recruiting teams.
• Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
• Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates and sign-on bonuses.
Management Alliance Group 3/94 – 11/94
Sales / Recruiter
• Sold B2B staffing services and recruited candidates in a broad range of industries.
Training & Certifications
Training / Webinars
• Marketing and Advertising Using Google – Google
• Google Analytics Introduction / Custom Reporting – Google
• D3: Data Driven Decisions – A New Paradigm for Managing SEO Programs – Covario
• Advanced SEM Strategies – “11 Tips for Master Search Marketers” – Omniture
• Turbo Charge Your Search Engine Marketing – Omniture
• SEO Strategies for Corporate Web Sites – Omniture
Marketing Strategy/Concepts, Business Communication, Sales Concepts, Solution Selling, Business Writing, IT Industry Knowledge, CRM Concepts
Stephen F. Austin State University
Bachelor of Arts – Communications / Marketing – 1993
• The Pine Log Newspaper – Sales / Advertising Account Manager (employment)
• KLSB-TV (NBC) – Sales / Advertising Representative (Internship)
Larry Williams is a professional looking to advance his career in advertising, internet marketing, sales, SEO, SEM, social media or ecommerce in Houston, TX.
This website contains information including Larry’s contact information, his resume, recommendations, groups and social networking sites.
An ambitious professional with more than 15 years experience in the IT industry, including sales, recruiting and management. Specific areas of expertise include global ecommerce sales, online content development, search engine optimization, internet advertising and social media networking.
eVariety Company (1/06 – 7/09)
Owner, Sales & Marketing
Started eVariety Companies, consisting of multiple eCommerce sites (businesses) and sold hundreds of items worldwide.
More than 25% of items were sold and shipped within 10 days of being listed.
* Achieved and maintained a 100% positive feedback customer satisfaction rating, due in large part to viral and multi-channel marketing.
* Created advertising campaigns with Google AdWords to create traffic and grow sales using pay-per-click (PPC) ads, multiple website placements and HTML search keywords.
* Created advertising blitzes, distributed listings directly to RSS as well as multiple data feeds and used search engine optimization (SEO) with multiple sites including Google, MSN and Yahoo.
* Analyzed sales, traffic, cost-per-click (CPC) and click-through-rate (CTR) metrics using Omniture Site Catalyst, Google AdWords and Google Analytics.