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Posts tagged ‘Larry Williams’

Houston’s Williams Receives Certification in Inbound Marketing

Williams Receives Certification in Inbound Marketing

Certification Awarded by Inbound Marketing University Training Program

HOUSTON, TX – JUNE 8, 2010 – Inbound Marketing University awards the Inbound Marketing Certification to Larry Williams as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).
This certification acknowledges Williams’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

Williams joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.

To complete the Inbound Marketing Certification, Williams completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)
The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)

This certification is administered by HubSpot.

About InboundMarketing.com

InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.

Houston SEM, SEO, SMO, PPC Google & Omniture Analytics

Larry Williams

Houston, TX




A results-driven professional with more than 15 years experience with an emphasis in IT marketing, SEO/SEM/SMO and web analytics seeking a new and challenging opportunity.

Employment Experience

eVariety Company 1/06 – 12/09

Sales, SEO & SEM/PPC

  • Sold collectible items worldwide through multiple start-up eCommerce webstores; maintained a 100% positive feedback rating with 70% of items sold and shipped within 7 days of online posting.
  • Increased ROI by adjusting advertising budgets based on web analytics reports generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
  • Utilized search engine optimization (SEO) methods and strategies to achieve top page rankings for multiple websites using tools including Google Webmaster Tools, SEOQuake and Web CEO.
  • Created and managed advertising campaigns using Google AdWords to generate traffic and grew sales using pay-per-click (PPC) ads, as well as multiple blog and website placements.
  • Created promotional links using HTML tags and Java widgets on multiple websites and social and business media networks (Facebook, MySpace, Twitter, LinkedIn).

RSA 8/05 – 12/05

Senior Account Manager

  • Marketed IT business solutions including project, contract and permanent staffing services.
  • Met with prospects and conducted needs assessments to determine current and future technical needs.
  • Analyzed businesses using the Salesforce.com CRM and web portals to forecast profitability.

Bridgewater Resources 8/02 – 6/05

Business Sales Development

  • Sold B2B staffing solutions for a start-up IT staffing division with a $500,000/Yr average and a 33% gross profit margin (GPM).
  • Met with decision makers, gathered information on qualified job orders and collaborated with recruiters on targeting technical prospects.
  • Developed most of the CRM infrastructure, workflow process, website content and multi-channel marketing material to promote and advertise a new company.
  • Developed and maintained relationships with companies seeking technical professionals and services.
  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

IntelliMark 11/94 – 6/02 General Manager / Sales

  • Sold regional B2B IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
  • Managed Houston branch, hired, fired, trained and reviewed employees and set productivity goals.
  • Met with decision makers, gathered information on qualified sales orders and developed marketing campaigns using online, cross-channel and viral marketing.
  • Managed re-branding campaigns, a paperless workflow process, CRM migration project and cost reduction policies.
  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

Sales & Recruiting Manager

  • Sold IT services, recruited, hired candidates and managed account executives and recruiters.
  • Developed and maintained accounts seeking business professionals and services.
  • Created and led an internet strategy team that designed and launched a new company web site that included a new layout and content, job posting, search capability and new marketing material.
  • Led in-house training sessions and created training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter

  • Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
  • Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates and sign-on bonuses.

Management Alliance Group, Inc. 3/94 – 11/94

Sales / Recruiter

  • Sold B2B staffing services and recruited candidates in a broad range of industries, including Energy, Finance, IT, Manufacturing, Medical, Oil/Gas and Real Estate.


Stephen F. Austin State University

Bachelor of Arts – Communications – Journalism / Marketing – 1993

  • The Pine Log Newspaper – Sales / Advertising Account Manager
  • KLSB-TV (NBC) – Sales / Advertising Representative (Internship)
  • East Texas Blood Center – Advertising Chairman (Internship)


  • Marketing and Advertising Using Google – Google,
  • 11 Tips for Master Search Marketers – Omniture
  • SEO Strategies for Corporate Web Sites – Omniture
  • Social Media Optimization is the New SEO – HubSpot
  • Omniture, Testing and Web Site Optimization – Omniture
  • SEO Measurement 101 – Omniture
  • 7 Advanced Steps for Effective Search Marketing  – Omniture
  • Business Internet Marketing for Facebook & Twitter – HubSpot

Additional Skills Addendum

Marketing / Optimization

Created online advertising campaigns with Google AdWords to create more traffic using display ads, PPC, website placements and HTML search keywords.

Researched competitor’s products and prices to gain Competitive Intelligence, created feeds using RSS and used Google Base as well as ecommerce websites to publish product information

Wrote content for online advertisements and set up secure customer payment options using PayPal and Google Checkout.

Tracking / Analytics

Created custom Omniture and Google web analytic reports to identify critical success metrics for online marketing campaigns.

Analyzed Detailed Seller Ratings, Store Traffic Reports, Key Performance Indicators, geo-mapping and CPC using Omniture Site Catalyst, Google AdWords and Google Analytics.

Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords, locations, networks and scheduling based on analytic reports and market research.


Software / Applications: Microsoft Office, Google Docs, IIS SEO Toolkit, SEOQuake, Web CEO, Google Chrome SEO, Google Webmaster Tools

Omniture Site Catalyst, Google Analytics, Google AdWords, Google AdSense, Google/DoubleClick     AdPlanner,  Google Earth, Google Latitude, Google Trends

Google Talk, Google Voice, Google Wave, Abobe PhotoShop, Picasa Web Albums, Blogger, WordPress, Microsoft Visio

Social / Business Networks:  Facebook, Google Buzz, LinkedIn, Twitter

eCommerce Sites: Amazon, Auctivia, Bonanzle, eBay, eCrater, Kijiji, ProStores



Sales Concepts, Marketing Strategy, Solution Selling, Business Communication, Marketing Concepts, IT Industry Knowledge, Problem Solving, Managing People, Business Writing

Google, Yahoo, Bing – FIND me!!! Robot.txt

Larry Williams is a professional looking to advance his career in advertising, internet marketing, sales, SEO, SEM, social media or ecommerce in Houston, TX.

This website contains information including Larry’s contact information, his resume, recommendations, groups and social networking sites.

Career Summary
An ambitious professional with more than 15 years experience in the IT industry, including sales, recruiting and management. Specific areas of expertise include global ecommerce sales, online content development, search engine optimization, internet advertising and social media networking.

Employment Experience

eVariety Company (1/06 – 7/09)
Owner, Sales & Marketing

Started eVariety Companies, consisting of multiple eCommerce sites (businesses) and sold hundreds of items worldwide.
More than 25% of items were sold and shipped within 10 days of being listed.
* Achieved and maintained a 100% positive feedback customer satisfaction rating, due in large part to viral and multi-channel marketing.
* Created advertising campaigns with Google AdWords to create traffic and grow sales using pay-per-click (PPC) ads, multiple website placements and HTML search keywords.
* Created advertising blitzes, distributed listings directly to RSS as well as multiple data feeds and used search engine optimization (SEO) with multiple sites including Google, MSN and Yahoo.
* Analyzed sales, traffic, cost-per-click (CPC) and click-through-rate (CTR) metrics using Omniture Site Catalyst, Google AdWords and Google Analytics.