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Posts tagged ‘analytics’

Houston SEM, SEO, SMO, PPC Google & Omniture Analytics

Larry Williams

Houston, TX

lwwilliams@suddenlink.net

281-455-8300

Summary

A results-driven professional with more than 15 years experience with an emphasis in IT marketing, SEO/SEM/SMO and web analytics seeking a new and challenging opportunity.

Employment Experience

eVariety Company 1/06 – 12/09

Sales, SEO & SEM/PPC

  • Sold collectible items worldwide through multiple start-up eCommerce webstores; maintained a 100% positive feedback rating with 70% of items sold and shipped within 7 days of online posting.
  • Increased ROI by adjusting advertising budgets based on web analytics reports generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
  • Utilized search engine optimization (SEO) methods and strategies to achieve top page rankings for multiple websites using tools including Google Webmaster Tools, SEOQuake and Web CEO.
  • Created and managed advertising campaigns using Google AdWords to generate traffic and grew sales using pay-per-click (PPC) ads, as well as multiple blog and website placements.
  • Created promotional links using HTML tags and Java widgets on multiple websites and social and business media networks (Facebook, MySpace, Twitter, LinkedIn).

RSA 8/05 – 12/05

Senior Account Manager

  • Marketed IT business solutions including project, contract and permanent staffing services.
  • Met with prospects and conducted needs assessments to determine current and future technical needs.
  • Analyzed businesses using the Salesforce.com CRM and web portals to forecast profitability.

Bridgewater Resources 8/02 – 6/05

Business Sales Development

  • Sold B2B staffing solutions for a start-up IT staffing division with a $500,000/Yr average and a 33% gross profit margin (GPM).
  • Met with decision makers, gathered information on qualified job orders and collaborated with recruiters on targeting technical prospects.
  • Developed most of the CRM infrastructure, workflow process, website content and multi-channel marketing material to promote and advertise a new company.
  • Developed and maintained relationships with companies seeking technical professionals and services.
  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

IntelliMark 11/94 – 6/02 General Manager / Sales

  • Sold regional B2B IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
  • Managed Houston branch, hired, fired, trained and reviewed employees and set productivity goals.
  • Met with decision makers, gathered information on qualified sales orders and developed marketing campaigns using online, cross-channel and viral marketing.
  • Managed re-branding campaigns, a paperless workflow process, CRM migration project and cost reduction policies.
  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

Sales & Recruiting Manager

  • Sold IT services, recruited, hired candidates and managed account executives and recruiters.
  • Developed and maintained accounts seeking business professionals and services.
  • Created and led an internet strategy team that designed and launched a new company web site that included a new layout and content, job posting, search capability and new marketing material.
  • Led in-house training sessions and created training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter

  • Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
  • Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates and sign-on bonuses.

Management Alliance Group, Inc. 3/94 – 11/94

Sales / Recruiter

  • Sold B2B staffing services and recruited candidates in a broad range of industries, including Energy, Finance, IT, Manufacturing, Medical, Oil/Gas and Real Estate.

Education

Stephen F. Austin State University

Bachelor of Arts – Communications – Journalism / Marketing – 1993

  • The Pine Log Newspaper – Sales / Advertising Account Manager
  • KLSB-TV (NBC) – Sales / Advertising Representative (Internship)
  • East Texas Blood Center – Advertising Chairman (Internship)


Training

  • Marketing and Advertising Using Google – Google,
  • 11 Tips for Master Search Marketers – Omniture
  • SEO Strategies for Corporate Web Sites – Omniture
  • Social Media Optimization is the New SEO – HubSpot
  • Omniture, Testing and Web Site Optimization – Omniture
  • SEO Measurement 101 – Omniture
  • 7 Advanced Steps for Effective Search Marketing  – Omniture
  • Business Internet Marketing for Facebook & Twitter – HubSpot


Additional Skills Addendum

Marketing / Optimization

Created online advertising campaigns with Google AdWords to create more traffic using display ads, PPC, website placements and HTML search keywords.

Researched competitor’s products and prices to gain Competitive Intelligence, created feeds using RSS and used Google Base as well as ecommerce websites to publish product information

Wrote content for online advertisements and set up secure customer payment options using PayPal and Google Checkout.

Tracking / Analytics

Created custom Omniture and Google web analytic reports to identify critical success metrics for online marketing campaigns.

Analyzed Detailed Seller Ratings, Store Traffic Reports, Key Performance Indicators, geo-mapping and CPC using Omniture Site Catalyst, Google AdWords and Google Analytics.

Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords, locations, networks and scheduling based on analytic reports and market research.

Technology

Software / Applications: Microsoft Office, Google Docs, IIS SEO Toolkit, SEOQuake, Web CEO, Google Chrome SEO, Google Webmaster Tools

Omniture Site Catalyst, Google Analytics, Google AdWords, Google AdSense, Google/DoubleClick     AdPlanner,  Google Earth, Google Latitude, Google Trends

Google Talk, Google Voice, Google Wave, Abobe PhotoShop, Picasa Web Albums, Blogger, WordPress, Microsoft Visio

Social / Business Networks:  Facebook, Google Buzz, LinkedIn, Twitter

eCommerce Sites: Amazon, Auctivia, Bonanzle, eBay, eCrater, Kijiji, ProStores

Certifications

Brainbench

Sales Concepts, Marketing Strategy, Solution Selling, Business Communication, Marketing Concepts, IT Industry Knowledge, Problem Solving, Managing People, Business Writing

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Larry’s Resume

Larry Williams
Houston, TX
lwwilliams@suddenlink.net
281-455-8300

Summary

An experienced professional seeking an opportunity to utilize my skills in IT marketing, sales, SEO/SEM or web analytics to impact and grow a company’s productivity.

Employment Experience

eVariety Company 1/06 – 11/09
Sales & Marketing
• Sold hundreds of collectible items worldwide through multiple customized eCommerce “WebStores”, including eBay, ProStores, Amazon, Bonanzle and eCrater.
• Achieved and maintained a 100% positive feedback rating; more than 25% of items were sold and shipped within 10 days of posting.
• Increased profits by adjusting advertising budgets based on detailed web analytics data generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
• Created online advertising campaigns with Google AdWords using display ads, Pay Per Click (PPC) ads, website placements and keyword targeted ads.
• Created promotional links using Java widgets on multiple websites, blogs and social/business networks including Facebook, LinkedIn and Twitter.
• Implemented search engine optimization (SEO) strategies using tools such as SEOQuake and WebCEO to analyze and improve “on and off page SEO Factors” including SERP listings, content quality, meta data, keyword density, site speed, crawling and broken link errors as well as internal and external links.

RSA 8/05 – 12/05
Senior Account Manager
• Marketed technical business services including project, contract and permanent staffing.
• Set business appointments, met with managers and prospects to collect detailed information.
• Researched companies using the Salesforce CRM to collect data and forecast profitability.

Bridgewater Resources 8/02 – 6/05
Business Development Manager
• Drove sales production for a start-up IT staffing division with a $500K /Yr average and a gross profit margin (GPM) exceeding 33%.
• Met with decision makers, made presentations, gathered information on qualified job orders and with recruiters on targeting technical prospects.
• Developed website content and multi-channel e-business marketing material.
• Identified target companies and recruited candidates by attending trade shows, career fairs and multiple business, marketing and technology associations.
• Negotiated company service agreements and provided RFI’s, RFP’s and RFQ’s.

IntelliMark 11/94 – 6/02 General Manager / Sales
• Sold regional B2B IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Managed Houston branch P/L and budget, as well as hired, fired, trained and reviewed employees and set productivity goals.
• Met with decision makers, made presentations, gathered information on qualified sales orders and promoted marketing efforts through cross-channel and viral marketing.
• Managed re-branding campaign, CRM migration project and cost reduction policies.

Sales & Recruiting Manager
• Sold IT services, recruited, hired candidates and managed account executives and recruiters.
• Developed and maintained accounts seeking business professionals and services.
• Created and led an internet strategy team that designed and launched a new company web site that included a new layout and content, job posting, search capability and new marketing material.
• Led in-house training sessions and created training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter
• Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
• Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates and sign-on bonuses.

Management Alliance Group 3/94 – 11/94
Sales / Recruiter
• Sold B2B staffing services and recruited candidates in a broad range of industries.

Training & Certifications

Training / Webinars
• Marketing and Advertising Using Google – Google
• Google Analytics Introduction / Custom Reporting – Google
• D3: Data Driven Decisions – A New Paradigm for Managing SEO Programs – Covario
• Advanced SEM Strategies – “11 Tips for Master Search Marketers” – Omniture
• Turbo Charge Your Search Engine Marketing – Omniture
• SEO Strategies for Corporate Web Sites – Omniture

Brainbench Certifications
Marketing Strategy/Concepts, Business Communication, Sales Concepts, Solution Selling, Business Writing, IT Industry Knowledge, CRM Concepts

Education

Stephen F. Austin State University
Bachelor of Arts – Communications / Marketing – 1993
• The Pine Log Newspaper – Sales / Advertising Account Manager (employment)
• KLSB-TV (NBC) – Sales / Advertising Representative (Internship)