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Archive for the ‘SEM / SEO’ Category

Web Design & The Rule of Thirds – Website Magazine – Website Magazine

Web Design & The Rule of Thirds – Website Magazine – Website Magazine.

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The Ultimate Guide to Twitter Optimization – Website Magazine – Website Magazine

The Ultimate Guide to Twitter Optimization – Website Magazine – Website Magazine.

According to a new report from the Pew Research Center, Twitter usage has climbed to 13 percent of U.S. adults online – up from 8 percent in November. Usage among people ages 25 to 34 and 55 to 64 has more than doubled since late 2010.

These statistics are impressive but they don’t tell the whole story about recent developments with Twitter and the fact that it is on its way to becoming the Web’s next great search engine. For that, you need to optimize. But first, let’s look at how Twitter is getting closer to its goal of becoming a legitimate powerhouse.

Earlier this year, Twitter acquired TweetDeck, the service that helps users organize information on Twitter and eases the burden of constantly streaming updates. They also recently acquired AdGrok, an advertising platform intended to help Twitter monetize the site. Other recent developments include an embeddable button that allows users to more easily follow their favorite accounts on Twitter, and the ability to share photos on Twitter directly (expect video to follow).

One can argue all day that Twitter is used by a small percent of the population and that the number of accounts is inflated, due to users having several accounts at one time. But what cannot be argued is that the amount of information that flows through Twitter is enough to challenge any other source on the Web. Although it might not be a core of Twitter’s current usage, the new acquisitions point to a new phase in the service’s development – a budding real-time, social search engine. It should now be treated as such. Below, are 10 tips for Twitter optimization to make sure that your business is at the forefront of the Web’s next search boom.

  1. Use TweetDeck. Twitter acquired the TweetDeck so that they could centralize Twitter functionality and keep a tight grip on the information flowing through the site. You can be sure that those who use TweetDeck will have an inherent leg-up on the competition.
  2. Use Hashtags. As it stands, hashtags (#web or #sports, for example) are a good way to get your tweets indexed, searchable and noticed by other users. Don’t be afraid to get creative with hasthags, either. Sometimes they can create new streams of content or simply catch the attention of other users who will retweet your message.
  3. Use Keywords. Think like a SEO professional. Research keywords and use them in your updates.
  4. Be Witty. Keywords are necessary. But you must also entertain, from time to time. Clever tweets have a way of being re-tweeted. Also, consider using teasers to encourage clicks on links.
  5. Use Descriptive Short URLs. When possible, edit short URLs to include content keywords. Not only will they stand out from the rest, but users will be inclined to use that URL rather than re-shrinking it on their own – resulting in better, more accurate click and share data.
  6. Vary Content Types and Providers. If users wanted to only read about your company, all the time, they would subscribe to your RSS feed or bookmark your blog. Mix it up with content from other sources and by type (video, audio, photos). Remember that we are focused on search, and multimedia is increasingly important for search engines and users.
  7. Tweet Regularly and Promptly. You don’t want to be a nuisance but be sure to post quality updates on a regular basis. It ensures you stay top-of-mind with consumers and provides more content available to index and search. Tweet every piece of content you produce. Twitter is used by many to find breaking news. Provide it.
  8. Post Contests, Giveaways and Promotions. People love a good deal and Twitter users are no exception. Running promotions will attract followers. And the number of followers is undoubtedly part of the search formula at Twitter and on standard search engines, where tweets are increasingly displayed.
  9. Re-tweet and Follow. By re-tweeting others and following other accounts, you will earn more followers and encourage interaction – another factor that Twitter will take into account when assigning “status” to information providers.
  10. Listen. Many people use Twitter to contact businesses, air grievances and seek support. Listen up, and reply promptly and fairly. It shows that you respect your followers, can foster any number of opportunities for cross-promotion and branding, and can prevent a bad experience from “going viral.” Solicit feedback, too. People like to feel that they are making a difference.

Online Ad Revenues Jump 23 Percent – Website Magazine – Website Magazine

Online Ad Revenues Jump 23 Percent – Website Magazine – Website Magazine.

Online advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23-percent increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.

“The consistent and considerable year-over-year growth we’re seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason,” said Randall Rothenberg, President and CEO of the IAB. “As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers.”

Search made up for 46 percent of the ad revenues, followed by display advertising with 24 percent. Sponshorships (3 percent of the share) have grown 88 percent since 2009, and classifieds (10 percent) are up 15 percent.

Google Panda Update: New Advice Directly From Google


Google lists the following as “questions that one could use to assess the ‘quality’ of a page or an article”:

  • · Would you trust the information presented in this article?
  • · Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • · Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • · Would you be comfortable giving your credit card information to this site?
  • · Does this article have spelling, stylistic, or factual errors?
  • · Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • · Does the article provide original content or information, original reporting, original research, or original analysis?
  • · Does the page provide substantial value when compared to other pages in search results?
  • · How much quality control is done on content?
  • · Does the article describe both sides of a story?
  • · Is the site a recognized authority on its topic?
  • · Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • · Was the article edited well, or does it appear sloppy or hastily produced?
  • · For a health related query, would you trust information from this site?
  • · Would you recognize this site as an authoritative source when mentioned by name?
  • · Does this article provide a complete or comprehensive description of the topic?
  • · Does this article contain insightful analysis or interesting information that is beyond obvious?
  • · Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • · Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • · Would you expect to see this article in a printed magazine, encyclopedia or book?
  • · Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • · Are the pages produced with great care and attention to detail vs. less attention to detail?
  • · Would users complain when they see pages from this site?

The company is careful to note that it’s not disclosing actual ranking signals used in its algorithms, but these questions will help you “step into Google’s mindset.” These questions are things that Google says it asks itself as it writes algorithms.

Search Professionals Earning More than Ever – Website Magazine – Website Magazine

Search Professionals Earning More than Ever – Website Magazine – Website Magazine.

Writing Great Product Descriptions

Here are seven (7) Steps to writing enticing product descriptions:

  1. Get Familiar with the Target Audience.
  2. List the biggest product benefits.
  3. Give a glimpse of the future – sizzle…  (imagine this on your mantle, etc. )
  4. Maximize your character limit, CMS, etc.  Make your words count!
  5. Incorporate Search Engine Keywords and key phrases.
  6. Write, then rewrite the copy text.
  7. Test, Tweak and Track the results.

Houston SEO/ Marketing / Analytics Professional Resume

Larry Williams

Houston, TX

lwwilliams@suddenlink.net

281-455-8300

Summary

A results-driven professional with 15 years experience with an emphasis in online marketing, SEO, SEM and web analytics seeking an opportunity to impact and grow a company’s productivity.

Employment Experience

eVariety Company 1/06 – 1/10

Online Sales & Marketing

  • Sold antique and collectible items through multiple eCommerce websites, maintained a 100% positive customer service rating and sold and shipped more than 70% of items within 10 days of posting.
  • Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.
  • Utilized search engine optimization (SEO) methods and strategies to improve page rankings for multiple websites using tools including Google Webmaster Tools, SEOQuake and Web CEO.
  • Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
  • Created promotional links using HTML tags and Java widgets on multiple websites, blogs and social media networks including Facebook, Google Buzz, Twitter and LinkedIn.

RSA 8/05 – 12/05

Senior Account Manager

  • Marketed IT business solutions including project, contract and permanent staffing services.
  • Met with prospects and conducted needs assessments to determine current and future technical needs.
  • Analyzed businesses using online web portals and the Salesforce.com CRM and to forecast profitability.

Bridgewater Resources 8/02 – 6/05

Business Development

  • Sold business staffing solutions for a start-up IT division by developing and maintaining lasting relationships with companies seeking technical professionals and services.
  • Developed most of the CRM infrastructure, workflow process, website content and multi-channel marketing material to promote and advertise a new company and its services.
  • Made presentations to decision makers, gathered detailed information on job orders and planned search strategies with recruiters to target qualified technical candidates.
  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

IntelliMark 11/94 – 6/02 General Manager / Account Executive

  • Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
  • Met with decision makers, gathered information on qualified sales orders and developed multi-channel marketing campaigns using cross-promotions and viral marketing.
  • Managed Houston branch operations, including budget, marketing plans, sales forecasting and employee hiring, firing, training and yearly reviews.
  • Developed and made corporate presentations and co-hosted a national business conference.
  • Managed an internet strategy team project that designed and launched a new company web site that included a new layout and content, job posting and search capability and new marketing material.
  • Managed a CRM migration project and created a paperless workflow process.

Sales & Recruiting Manager / Account Executive

  • Sold IT services, recruited candidates and managed account executives and recruiters.
  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
  • Led in-house training sessions and created internet training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter

  • Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
  • Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates, sign-on bonuses and/or relocation packages.

Management Alliance Group, Inc. 3/94 – 11/94

Sales / Recruiter

  • Sold staffing services and recruited candidates in a broad range of industries, including Finance, Medical, Oil/Gas and Real Estate.

Professional Achievements

§        Manager of three (3) Presidential Award recipients – IntelliMark

§        Manager of one (1) Chairman Award recipient – IntelliMark

§        Quarter-Million Dollar Producer Award*

§        Top Five Producer Award*

§        Rookie of the Year Award*

§        Member of Top Three Blended Services team*

* Texas Association of Personnel Consultants / Houston Area Association of Personnel Consultants

Education

Stephen F. Austin State University

Bachelor of Arts – Communications (Journalism) /Marketing – 1993

§          KLSB-TV (NBC) – Sales / Advertising Intern

§          East Texas Blood Center – Advertising Intern


Additional Skills Addendum

Optimization / SEO

Determined website and page objectives and ensured each page was search engine-friendly.

Developed site content, researched competitor’s sites and chose the most effective keywords.

Performedsite analysis and review of SERP rankings, page content, layout, links and site speed.

Researched and utilized new SEO tools and techniques and submitted site maps and optimized pages.

Marketing / PPC

Created online advertising campaigns using Google AdWords to generate traffic and increased sales using pay-per-click (PPC) ads, as well as multiple blog and website placements.

Managed ad placements, networks, ad budgets and analyzed CPC, CTR and CPM.

Developed marketing initiatives and strategy involving content, positioning, pricing and promotions.

Improved online ad campaign performance by adjusting content and keywords and set up secure customer payment options using PayPal and Google Checkout.

Analytics

Analyzed detailed traffic reports, Key Performance Indicators (KPI), geo-mapping and CPC using Omniture Site Catalyst, Google AdWords and Google Analytics.

Analyzed and improved SERP rankings, page traffic reports, traffic sources, content drilldowns, landing and exit pages, average time per visit and bounce rates.

Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords, locations, networks and scheduling based on analytic reports and market research.

Training

Inbound Marketing Certified Professional – HubSpot, June 2010

Social Media Optimization is the New SEO – HubSpot

SEO Strategies for Corporate Web Sites – Omniture

Marketing and Advertising Using Google – Google

11 Tips to Improve Your SEM Campaigns – Omniture

Business Internet Marketing for Facebook & Twitter – HubSpot

Omniture, Testing and Web Site Optimization – Omniture

SEO Measurement 101 – Omniture

Social Media

LinkedIn

Twitter