Archive for the ‘SEM / SEO’ Category
According to a new report from the Pew Research Center, Twitter usage has climbed to 13 percent of U.S. adults online – up from 8 percent in November. Usage among people ages 25 to 34 and 55 to 64 has more than doubled since late 2010.
These statistics are impressive but they don’t tell the whole story about recent developments with Twitter and the fact that it is on its way to becoming the Web’s next great search engine. For that, you need to optimize. But first, let’s look at how Twitter is getting closer to its goal of becoming a legitimate powerhouse.
Earlier this year, Twitter acquired TweetDeck, the service that helps users organize information on Twitter and eases the burden of constantly streaming updates. They also recently acquired AdGrok, an advertising platform intended to help Twitter monetize the site. Other recent developments include an embeddable button that allows users to more easily follow their favorite accounts on Twitter, and the ability to share photos on Twitter directly (expect video to follow).
One can argue all day that Twitter is used by a small percent of the population and that the number of accounts is inflated, due to users having several accounts at one time. But what cannot be argued is that the amount of information that flows through Twitter is enough to challenge any other source on the Web. Although it might not be a core of Twitter’s current usage, the new acquisitions point to a new phase in the service’s development – a budding real-time, social search engine. It should now be treated as such. Below, are 10 tips for Twitter optimization to make sure that your business is at the forefront of the Web’s next search boom.
- Use TweetDeck. Twitter acquired the TweetDeck so that they could centralize Twitter functionality and keep a tight grip on the information flowing through the site. You can be sure that those who use TweetDeck will have an inherent leg-up on the competition.
- Use Hashtags. As it stands, hashtags (#web or #sports, for example) are a good way to get your tweets indexed, searchable and noticed by other users. Don’t be afraid to get creative with hasthags, either. Sometimes they can create new streams of content or simply catch the attention of other users who will retweet your message.
- Use Keywords. Think like a SEO professional. Research keywords and use them in your updates.
- Be Witty. Keywords are necessary. But you must also entertain, from time to time. Clever tweets have a way of being re-tweeted. Also, consider using teasers to encourage clicks on links.
- Use Descriptive Short URLs. When possible, edit short URLs to include content keywords. Not only will they stand out from the rest, but users will be inclined to use that URL rather than re-shrinking it on their own – resulting in better, more accurate click and share data.
- Vary Content Types and Providers. If users wanted to only read about your company, all the time, they would subscribe to your RSS feed or bookmark your blog. Mix it up with content from other sources and by type (video, audio, photos). Remember that we are focused on search, and multimedia is increasingly important for search engines and users.
- Tweet Regularly and Promptly. You don’t want to be a nuisance but be sure to post quality updates on a regular basis. It ensures you stay top-of-mind with consumers and provides more content available to index and search. Tweet every piece of content you produce. Twitter is used by many to find breaking news. Provide it.
- Post Contests, Giveaways and Promotions. People love a good deal and Twitter users are no exception. Running promotions will attract followers. And the number of followers is undoubtedly part of the search formula at Twitter and on standard search engines, where tweets are increasingly displayed.
- Re-tweet and Follow. By re-tweeting others and following other accounts, you will earn more followers and encourage interaction – another factor that Twitter will take into account when assigning “status” to information providers.
- Listen. Many people use Twitter to contact businesses, air grievances and seek support. Listen up, and reply promptly and fairly. It shows that you respect your followers, can foster any number of opportunities for cross-promotion and branding, and can prevent a bad experience from “going viral.” Solicit feedback, too. People like to feel that they are making a difference.
Online advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23-percent increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.
“The consistent and considerable year-over-year growth we’re seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason,” said Randall Rothenberg, President and CEO of the IAB. “As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers.”
Search made up for 46 percent of the ad revenues, followed by display advertising with 24 percent. Sponshorships (3 percent of the share) have grown 88 percent since 2009, and classifieds (10 percent) are up 15 percent.
Google lists the following as “questions that one could use to assess the ‘quality’ of a page or an article”:
- · Would you trust the information presented in this article?
- · Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- · Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- · Would you be comfortable giving your credit card information to this site?
- · Does this article have spelling, stylistic, or factual errors?
- · Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- · Does the article provide original content or information, original reporting, original research, or original analysis?
- · Does the page provide substantial value when compared to other pages in search results?
- · How much quality control is done on content?
- · Does the article describe both sides of a story?
- · Is the site a recognized authority on its topic?
- · Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- · Was the article edited well, or does it appear sloppy or hastily produced?
- · For a health related query, would you trust information from this site?
- · Would you recognize this site as an authoritative source when mentioned by name?
- · Does this article provide a complete or comprehensive description of the topic?
- · Does this article contain insightful analysis or interesting information that is beyond obvious?
- · Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- · Does this article have an excessive amount of ads that distract from or interfere with the main content?
- · Would you expect to see this article in a printed magazine, encyclopedia or book?
- · Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- · Are the pages produced with great care and attention to detail vs. less attention to detail?
- · Would users complain when they see pages from this site?
The company is careful to note that it’s not disclosing actual ranking signals used in its algorithms, but these questions will help you “step into Google’s mindset.” These questions are things that Google says it asks itself as it writes algorithms.
Here are seven (7) Steps to writing enticing product descriptions:
- Get Familiar with the Target Audience.
- List the biggest product benefits.
- Give a glimpse of the future – sizzle… (imagine this on your mantle, etc. )
- Maximize your character limit, CMS, etc. Make your words count!
- Incorporate Search Engine Keywords and key phrases.
- Write, then rewrite the copy text.
- Test, Tweak and Track the results.