Here are seven (7) Steps to writing enticing product descriptions:
- Get Familiar with the Target Audience.
- List the biggest product benefits.
- Give a glimpse of the future – sizzle… (imagine this on your mantle, etc. )
- Maximize your character limit, CMS, etc. Make your words count!
- Incorporate Search Engine Keywords and key phrases.
- Write, then rewrite the copy text.
- Test, Tweak and Track the results.