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Here are seven (7) Steps to writing enticing product descriptions:

  1. Get Familiar with the Target Audience.
  2. List the biggest product benefits.
  3. Give a glimpse of the future – sizzle…  (imagine this on your mantle, etc. )
  4. Maximize your character limit, CMS, etc.  Make your words count!
  5. Incorporate Search Engine Keywords and key phrases.
  6. Write, then rewrite the copy text.
  7. Test, Tweak and Track the results.
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