A web portal for Google news, emerging technology, SEO, SEM/PPC and web analytics trends.

Larry Williams

Houston, TX

lwwilliams@suddenlink.net

281-455-8300

Summary

An experienced professional seeking an opportunity to utilize my skills in IT marketing, sales, SEO/SEM or web analytics to impact and grow a company’s productivity.

Employment Experience

eVariety Company 1/06 – 11/09

Sales & Marketing

  • Sold original and collectible items worldwide through multiple customized eCommerce “eVariety Company” WebStores.
  • Achieved and maintained a 100% positive customer feedback rating; more than 70% of items were sold and shipped within 10 days of posting.
  • Increased sales and product awareness by creating online advertising campaigns with Google AdWords using display ads, Pay Per Click (PPC) ads, website placements and keyword targeted ads.
  • Increased ROI on advertising by analyzing detailed web analytics data generated by Omniture Site Catalyst, Google Analytics and Google AdWords.
  • Implemented search engine optimization (SEO) strategies to analyze and improve SERP listings, content quality, meta data, keyword density and internal/external links.
  • Wrote detailed content and created promotional links using Java and HTML widgets on multiple websites and blogs, as well as social and business networks.

RSA 8/05 – 12/05

Senior Account Manager

  • Marketed technical business services including project, contract and permanent staffing.
  • Set business appointments, met with managers and prospects to collect detailed information.
  • Researched companies using the Salesforce CRM to collect data and forecast profitability.

Bridgewater Resources 8/02 – 6/05

Business Development Manager

  • Drove sales production for a start-up IT staffing division with a $500K /Yr average and a gross profit margin (GPM) exceeding 33%.
  • Met with decision makers, made presentations, gathered information on qualified job orders and strateg ized with recruiters on targeting technical prospects.
  • Developed website content and multi-channel e-business marketing material.
  • Identified target companies and recruited candidates by attending trade shows, career fairs and multiple business, marketing and technology associations.
  • Negotiated company service agreements and provided RFI’s, RFP’s and RFQ’s.

IntelliMark 11/94 – 6/02 General Manager / Sales

  • Sold B2B IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
  • Managed Houston branch P/L and budget, as well as hired, fired, trained and reviewed employees and set productivity goals.
  • Met with decision makers, made presentations, gathered information on qualified sales orders and promoted marketing efforts through cross-channel and viral marketing.
  • Managed re-branding campaign, CRM migration project and cost reduction policies.

Sales & Recruiting Manager

  • Sold IT services, recruited, hired candidates and managed account executives and recruiters.
  • Developed and maintained accounts seeking business professionals and services.
  • Created and led an internet strategy team that designed and launched a new company web site that included a new layout and content, job posting, search capability and new marketing material.
  • Led in-house training sessions and created training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter

  • Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
  • Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates and sign-on bonuses.

Management Alliance Group 3/94 – 11/94

Sales / Recruiter

  • Sold B2B staffing services and recruited candidates in a broad range of industries.

Training & Certifications

Training

  • Marketing and Advertising Using Google – Google
  • Google Analytics Introduction / Custom Reporting – Google
  • D3: Data Driven Decisions – A New Paradigm for Managing SEO Programs – Covario
  • Business Internet Marketing for Facebook & Twitter – HubSpot
  • Advanced SEM Strategies – Tips for Master Search Marketers Omniture
  • Turbo Charge Your Search Engine Marketing – Omniture
  • SEO Strategies for Corporate Web Sites – Omniture

Brainbench Certifications

Marketing Strategy, Marketing Concepts, Sales Concepts, Solution Selling, Business Communication,  Business Writing, IT Industry Knowledge, CRM Concepts

Education

Stephen F. Austin State University

Bachelor of Arts – Communications / Marketing – 1993

  • The Pine Log Newspaper – Sales / Advertising Account Manager (employment)
  • KLSB-TV (NBC) – Sales / Advertising Representative (Internship)


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Comments on: "SEO/SEM/PPC Google Houston Resume / Employment Candidate" (1)

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